Founded in 1999 by barber Donnie Hawley, who was looking for a product that would provide a classic pomade look while being water soluble making it easy to wash out and malleable.

What?

Matte styling cream, Water soluble.

Why?

For a natural, textured and malleable all day hold. Light, flexible and medium hold.

How?

Apply a small amount to the palm of your hand working till product is mostly transparent. Applying to hair in uniform cote using hands or comb to achieve desired style. 

Fun facts

• Medium hold
• Water soluble 
• Matte and Natural finish 
• Easy to apply 
• Made in California
• Beach, sunscreen, vanilla scent
• 4.25oz / 1.5oz