Founded in 1999 by barber Donnie Hawley, who was looking for a product that would provide a classic pomade look while being water soluble making it easy to wash out and malleable.
Matte styling cream, Water soluble.
For a natural, textured and malleable all day hold. Light, flexible and medium hold.
Apply a small amount to the palm of your hand working till product is mostly transparent. Applying to hair in uniform cote using hands or comb to achieve desired style.