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Founded in 1999 by barber Donnie Hawley, who was looking for a product that would provide a classic pomade look while being water soluble making it easy to wash out and malleable.
For the most stubborn hair with an all day hold, and light shine.
Consistency similar to a firm gel or wax for easy application. Providing a light shine and an all day firm hold. Washes out with water no shampoo required.
Apply a small amount to the palm of your hand working till the product is mostly transparent. Applying to hair in uniform cote using hands or comb to achieve desired style.