Founded in 1999 by barber Donnie Hawley, who was looking for a product that would provide a classic pomade look while being water soluble making it easy to wash out and malleable.
For an all day hold with a light shine
Consistency similar to a firm gel or wax for easy application. Providing a light shine and an all day medium hold. Washes out with water no shampoo required.
Apply a small amount to the palm of your hand working till the product is mostly transparent. Applying to hair in uniform cote using hands or comb to achieve desired style.