Launched the same year that Emporium opened its doors, the Groom product line has been a staple on the shelves of our salons since 2013. The relationship established with its founders Julien and Maxime is one of mutual respect for a job well done and maniac attention to detail. Handmade from natural ingredients, Groom products are created, tested (on humans) and made in their vast Montreal workshop set up last year due to the exponential popularity of the line. Nonetheless, production is still carried out in limited quantities in order to guarantee optimum quality and freshness. No parabens, artificial fragrances, dyes or petroleum-based products are used; only the best natural ingredients, carefully selected.